Exposing the Risks of Buy-Now-Pay-Later Schemes

In the rapidly evolving world of online finance, the emergence of buy-now-pay-later (BNPL) schemes marks a significant shift. These innovative financial products allow consumers to purchase goods immediately and defer payment, usually splitting the total cost into several smaller, manageable installments. This trend has gained traction, particularly among younger demographics, due to its perceived convenience and accessibility.

BNPL schemes are designed to bypass traditional credit-check systems. Instead of a comprehensive credit evaluation, these programs employ algorithms to conduct ‘soft’ credit checks. This approach is quicker and less invasive, allowing more people, including those with limited credit histories, to access the service. BNPL services have found a niche market among tech-savvy young adults, particularly those in the Generation Z and millennial cohorts. These groups often include individuals with lower incomes who are attracted by the prospect of acquiring items without immediate financial strain. While this expands financial inclusion, it also raises concerns about encouraging overspending and debt accumulation among a vulnerable demographic.

One of the critical concerns surrounding BNPL services is the lack of specific consumer credit regulations addressing them. As a relatively new financial product, BNPL schemes operate in a grey area of financial regulation. This regulatory gap can lead to increased risks for consumers, such as the potential to accrue unmanageable levels of debt without the usual safeguards provided by traditional lending regulations.

BNPL vs. Credit Cards

To fully grasp the implications of using BNPL, it’s crucial to understand how it differs from conventional credit options like credit cards:

  • BNPL loans do not typically affect a borrower’s credit score, in stark contrast to credit cards. This might lead to a false sense of security, prompting consumers to incur debts without considering the impact on their financial health.
  • Credit cards usually have annual interest rates ranging from 15% to 26%. Conversely, most BNPL schemes offer interest-free periods. However, extended repayment plans can attract hefty interest rates, sometimes exceeding traditional credit card rates.
  • Credit card users often find it easier to track their spending since they usually have a limited number of cards. BNPL users, however, may engage with multiple lenders across various retailers, complicating the tracking of total expenditures and increasing the risk of overspending.

In Canada, BNPL schemes are categorized under unsecured installment loans, subject to both federal and provincial regulations. Federal law caps the maximum annual interest rate at 60%, while provincial regulations mandate the disclosure of interest rates and the extension of consumer protection rights. Despite these regulations, there appears to be a lack of enforcement, with many BNPL lenders potentially operating without the necessary licensing.

Using BNPL Wisely

Before opting for a BNPL service, consumers should consider several factors:

  • Understand the initial down payment, the number of installments, and their frequency. Typically, a 25% initial payment is standard, with the remainder split into several bi-weekly payments.
  • Disclosing checking account details can expose consumers to potential data breaches. Most BNPL services automatically withdraw payments from linked bank accounts, which could pose greater risks than credit card transactions.
  • Check for any interest charged on installment payments and be aware of the specifics regarding late payment fees.
  •  Identify who is responsible for managing your data – whether it’s the retailer, the BNPL provider, or a third party.
  • Confirm the legitimacy and licensing of the BNPL provider.

Different countries are adopting various measures to regulate BNPL services. In the UK, the Financial Conduct Authority grants BNPL providers considerable leeway in modifying account terms. In New Zealand, creditworthiness checks for BNPL loans will become mandatory from September 2024. In the United States, California has classified BNPL as a form of loan, bringing it under closer regulatory scrutiny.

Effective regulation is essential for the safe operation of BNPL services. Transparent communication of loan terms, including interest rates, payment schedules, and late fees, should be a priority for providers. Defining the scope and oversight of BNPL lenders is crucial for consumer protection.

BNPL in South Africa

In South Africa, the BNPL trend is growing, mirroring global patterns. Companies like PayJustNow, Payflex, and Mobicred are examples of local BNPL providers gaining popularity. These services allow South African consumers to make purchases without immediate full payment, attracting a wide range of customers, especially those who might not qualify for traditional credit cards due to strict credit requirements.

A significant risk of BNPL services is the potential for consumers to fall into a debt trap. For instance, a consumer might make a purchase using a BNPL service like Payflex, only to find themselves unable to meet the subsequent installment payments. This can lead to a cycle of borrowing, where the consumer takes on new BNPL loans to pay off existing ones, exacerbating their financial strain.

While BNPL services in South Africa often do not initially affect credit scores, this doesn’t mean they can’t have a long-term impact. Failure to meet BNPL repayments can lead to debt collection actions, which could negatively affect the consumer’s credit score. Additionally, some BNPL providers might report prolonged non-payment to credit bureaus, further harming the consumer’s creditworthiness.

South Africa’s regulatory framework for BNPL services is still evolving. Unlike traditional credit products, BNPL schemes are not always clearly covered under existing financial regulations like the National Credit Act. This regulatory ambiguity means that consumers might not be fully protected from potential predatory practices, such as hidden fees or high penalty charges. BNPL services can inadvertently encourage impulsive buying. With the ease of accessing BNPL options at checkout, South African consumers might find themselves purchasing items they cannot afford. This can lead to financial difficulties as consumers juggle multiple BNPL commitments alongside their regular expenses.

Another risk arises when consumers use multiple BNPL services for different purchases. This can make it challenging to track total indebtedness, leading to a situation where a consumer might be unaware of the cumulative financial burden until it becomes unmanageable.

BNPL Is A Modern Credit Alternative

The concept of BNPL, as a modern incarnation of layaway and installment plans, has roots dating back to the early 20th century. However, its significant evolution began with the advent of e-commerce. Initially, these schemes were attractive due to their ease of access and the promise of instant gratification, a stark contrast to traditional credit systems. With the digital revolution, BNPL schemes gained momentum, particularly in the last decade. These digital platforms offered seamless integration with online shopping, making it easier for consumers to opt for installment-based purchases. This accessibility brought with it the first wave of risks, primarily around consumer debt and spending habits.

Post the 2008 global financial crisis, there was a noticeable shift in consumer credit behavior. Traditional credit became harder to access, and consumers became wary of traditional credit card debt. This environment set the stage for BNPL schemes to flourish, offering an alternative to consumers who were either credit-averse or had limited access to traditional credit. The rapid growth of BNPL schemes revealed inherent risks. The ease of obtaining credit without thorough affordability checks led to concerns about consumers accumulating unsustainable debt. Unlike traditional loans or credit cards, BNPL schemes often lacked stringent credit checks, leading to consumers overextending their financial commitments.

As BNPL schemes became more mainstream, regulators began to take note of the associated risks. Initially, these services operated in a regulatory grey area, leading to a lack of consumer protection compared to other credit products. The absence of regulation allowed for aggressive marketing tactics and obscured fee structures, further elevating consumer risks. The COVID-19 pandemic accelerated the adoption of BNPL services, as online shopping surged and economic uncertainties made flexible payment options more appealing. However, this period also highlighted the risks, as many consumers turned to BNPL options out of necessity, increasing their financial vulnerabilities.

Today, BNPL is a global phenomenon, with major players and local services operating across continents. While these services offer clear benefits, the risks remain significant. Issues like debt accumulation, impact on credit scores, and lack of comprehensive regulation continue to pose challenges for consumers and regulators alike.