Together, we are a tourism titan and a legendary athlete. Siya Kolisi, captain of the South African national rugby team, has joined forces with South African Tourism to boost the country’s profile abroad. This unlikely pairing is about to take over the world!
A Different Scrum—Kolisi, Rugby, and Vacations
Kolisi, who is well-known for his quickness on the rugby field and his indefatigable energy, is taking his team mentality and applying it to the travel industry. The beautiful and culturally rich country of South Africa is borrowing a strategy from the sporting world. They’re counting on Kolisi’s high profile to promote their country as a tourist destination around the world.
This strategic shift, which will see Kolisi serve as the nation’s worldwide brand spokesperson, was announced in a 90-second film titled “The Best of Us” by SA Tourism.
The Ideal Forward
Fans of the Springboks are aware that Kolisi’s strategic thinking extends beyond the playing field. His life story is one of amazing tenacity and victory, and it has inspired people all across the world.
“Siya is a remarkable South African whose life story and accomplishments have touched the hearts and minds of people all around the world. Nomasonto Ndlovu, the interim CEO of South African Tourism, describes him as “a true South African icon.”
This partnership arrives as the rugby community prepares for the Rugby World Cup, which will be held in France later this year. It’s perfect in every way, including timing.
The Ultimate Winner
The rugby achievements of Kolisi are legendary. He created history as he led South Africa to victory at the 2019 International Rugby World Cup in Yokohama, Japan. He was the tournament’s first black captain.
He’s taking the same can-do attitude into his new venture. Kolisi appears genuinely pleased with his new position. “I see this partnership as an opportunity to promote the entire tourism sector in South Africa,” he explained.
Beyond the Scope of Play
Increasing travel to South Africa is not the only goal here. The objective is to motivate a whole country. Ndlovu said, “Our year-long collaboration will see Siya represent the country in different capacities as we aim to reposition South Africa locally and in our key source markets internationally.”
It’s all about reviving interest in the Rainbow Nation by highlighting its singular landscapes, remarkable inhabitants, and genuine, thriving traditions.
Many influential people in the media and business worlds were on hand for the announcement of this strategic cooperation. The occasion was unforgettable because of the performances of South African jazz great Vusi Mahlasela and Grammy-winning musician Zakes Bantwini.
Competing for the Championship
As a result of this change, South Africa will once again be a top tourist destination for people all over the world. It’s a calculated move by a business that, before Covid-19, saw around 10 million visitors and tacked on 3.7 percentage points to GDP. With Kolisi on the squad, the team has a lot more chances of success. After all, as any Springbok fan can attest, Kolisi is no stranger to snatching wins out of the jaws of defeat. Under his direction, SA Tourism has a good chance of scoring several tries. South Africa is on its way to conquer the world.
